Spotify Acquires Live Audio Hosting App Betty Labs to Compete with Clubhouse

Audio streaming app Spotify has announced its recent acquisition of black-owned Betty Labs, creators of the Locker Room app. In a press release, Spotify said the acquisition aligns with its plans to c…


Audio streaming app Spotify has announced its recent acquisition of black-owned Betty Labs, creators of the Locker Room app.


In a press release, Spotify said the acquisition aligns with its plans to create “future formats of audio” and make its own live audio content. The audio platform says it will continue to expand the live audio experiences in the coming months to attract more creators and fans. The company, however, didn’t disclose the purchase amount.


“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström, Chief Research and Development Officer at Spotify. “The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”


Spotify has grown to become a leading audio platform in the market. The platform has invested heavily in prerecorded podcast content, over the years, now it is on the path to hosting live audio conversations on its platform.


Betty Labs is a team of creators, designers, and engineers committed to creating interactive sports-focused experiences. One of its known creations is the Locker Room app which gives sports fans an online platform to talk about their favorite teams and related topics. The app hit the market in October 2020 and has a 4.6 rating out of 5 in Apple’s App Store. Betty Labs was founded by Howard Akumiah in 2018 and has since secured capital from VC firms like Lightspeed Venture Partners, Precursor Ventures, and GV.


Upon completion of the acquisition, Locker Room will remain live in the Apple App Store, but under a different name. It will only be available on iOS for a little longer, and eventually, expand to Android, and will focus on a broader scope of music, culture, and sports. According to Spotify, live audio creates a perfect opportunity for creators who want to connect with audiences in real-time to perform live, host a question and answer question, or premier an album.


Söderström told The Verge that hosting will open to everyone – not just approved creators. Spotify is set to compete with several top-rated live audio apps on the market, including Clubhouse, Twitter Spaces, and Discord. Although he said Spotify employed creators are not allowed to host conversations on the app. But he thinks it will be a “great complement” to their current Spotify audiences. The two apps will remain separate, but will likely have some of their features or all their features integrated in the future, he said.


The Spotify R&D leader added that the live audio from the app will eventually become a direct funnel to Spotify’s podcasting ecosystem. He said people already their Clubhouse and Spaces chats and upload them to Anchor, Spotify’s podcast and pre-recorded audio hosting app.

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Incubators- operating a content network of several thousand sites while federating 20+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $15M+ in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Discover our work!

Share